· Chand Lal · originally posted on LinkedIn
Agentic Commerce for DTC Brands: Hype vs Reality (Zalando AI Agent 2027)
Agentic commerce explained: Zalando’s AI agent checks out for shoppers from 2027, yet only 18% of marketplaces are agent-ready. What DTC brands should fix now.
Key takeaways
From 2027, Zalando's own AI agent will check out on customers' behalf. Yet only 18% of marketplaces are ready for agents (BCG/Mirakl), and the gap is mostly product data.
For DTC brands the work starts now: clean feeds, structured attributes, readable reviews, an agent-ready checkout.
