· Chand Lal · originally posted on LinkedIn
ROAS vs MER and Contribution Margin: What to Ask Your Agency For
If your agency only sends ROAS screenshots, you don’t know if you’re making money. Why DTC brands should track MER and contribution margin instead.
Key takeaways
Unpopular opinion: if your agency only sends ROAS screenshots, you don't know if you're making money. Ask for MER and contribution margin.
The carousel
