· Chand Lal · originally posted on LinkedIn
Meta Attribution Change on 12 Nov: Why ROAS Rises While Shopify Orders Don’t
From 12 November Meta counts more conversions by default. Your ROAS can go up while Shopify orders stay flat. What changed and 4 checks to run now.
Key takeaways
Heads up: from 12 Nov Meta will count more conversions by default. Your ROAS can go up while your Shopify orders don't. Here's what changed and the 4 checks I'd do now.
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