01
Growth strategy & budget
One plan. One budget. One set of numbers everyone trusts: MER, contribution margin, CAC.
Only 3–4 brands at a time
Your fractional CMO for DTC, SaaS & CPG brands
I run your marketing: strategy, budget, agencies and team. On retainer, without a full-time salary.
Senior marketing on retainer, without a full-time salary.
7 questions. If it fits, you book a 30-minute call on the spot.
Brands I’ve worked with
Services
What I do
CMO-level leadership for eCommerce, SaaS and consumer brands. Without the full-time cost.
02
Performance marketing
Meta, Google (Search, Shopping, PMax), TikTok, Amazon, email/Klaviyo. Run as one system, not five silos.
03
Funnel, CRO & retention
Landing pages, checkout, AOV, LTV. Plug the leaks first. Then turn up spend.
04
Team & agency leadership
I brief, manage and measure your agencies and team. On revenue and margin, not clicks.
Your path to a fit
- 1DTC · SaaS · CPGBrand with a product that works
- 2from ~€1M annual revenueRevenue
- 3from ~€5k/monthMarketing budget (typical)
- 4Senior direction neededFounder runs marketing or team needs a lead
- 5Fit check7 short questions · 60 sec
Who it’s for
Who I work with
Product works. Budget’s there. But nobody senior owns marketing yet? Then we should talk.
- DTC, SaaS or CPG brand with a product that works
- Existing marketing budget (typically from ~€5k per month)
- Revenue: from ~€1M annual revenue
- The founder still runs marketing, or a junior team needs senior direction
Not a fit: agencies and pre-revenue start-ups.
Check your fit (60 sec)7 questions. If it fits, you book a 30-minute call on the spot.
Process
How I work
1. Discovery & audit
I go through your funnel, team and campaigns. And find where revenue leaks.
2. Strategy & quick wins
You get a 90-day plan with clear priorities. The first quick wins land straight away.
3. Execution or advisory
I lead your team hands-on or advise as a senior. Clear KPIs, weekly reporting.
How working together works
- 1Fit check7 short questions, about 60 seconds.
- 2Intro callFree 30-minute strategy call.
- 3AuditDeep dive into funnel, team and campaigns.
- 4Start90-day plan and execution on retainer.
Free shop check
Want to know if your store is fit?
AuditStack is my AI CRO audit for Shopify and ecommerce stores. In under 3 minutes you see what’s killing your conversions. And which fixes to ship first.
- Results in under 3 minutes
- Desktop, tablet & mobile
- Fixes ranked by impact
- Plain English
78Shop score- 1Scan
- 2Score
- 3Fit check
Testimonial
What clients say
“Very knowledgeable in a D2C company's P&L and in the German market. When goals are clearly outlined, Chand is able to find creative solutions to deliver. Chand helped propose localization priorities of our German site and creatives that we were not aware of.”
— True Classic“Chand is a great Fractional CMO and growth hacker who knows his stuff. He helped me put together a marketing strategy for my health course and he did a brilliant job! I can only recommend him!”
“In a sea of freelancers who are not what they claim Chand is the real deal. His knowledge and capabilities are far superior to any I have encountered. Do not hesitate to hire him, you will be happy you did.”
— Happy Bird
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FAQ
Frequently asked questions
What is a fractional CMO?
A fractional CMO is a senior marketing executive who works with your company part-time on a monthly retainer. You get CMO-level strategy and leadership without the cost of a full-time hire, with full flexibility.
How much does a fractional CMO cost?
Usually €3,000 to €15,000 a month, depending on scope, hours and deliverables. A full-time CMO usually costs well over €150,000 a year including employer costs.
What is the difference between a fractional CMO and an agency?
Agencies execute tactics in silos and report on their own channel. A fractional CMO is embedded in your business, owns the overall marketing direction, manages agencies and team, and is accountable for business outcomes.
Who is a fractional CMO right for?
Typically DTC eCommerce, SaaS and CPG brands with a working product and an existing marketing budget, where the founder still runs marketing or a junior team lacks senior direction.
Do you work in the DACH market?
Yes. I am based in Berlin and work in German and English across Germany, Austria and Switzerland, as well as the UK and US: localisation, German-language ads, local payment and trust signals, and German advertising compliance.
How many clients do you work with at once?
3 to 4 brands at a time, max. You get fast answers and real focus.
How do we get started?
Take the 60-second fit check. If it fits, you book a free 30-minute call straight away. I look at your setup and tell you honestly where the biggest levers are.
Marketing that runs like a P&L.
7 questions. 60 seconds. If it fits, you book your 30-minute call right away.
Check your fit (60 sec)