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5 steps to make your brand visible in ChatGPT
Since 10 November 2026, eligible companies can claim a profile in ChatGPT, maintain product data, and see how often their brand is mentioned. Most have not done it yet.
These are the five checks I recommend brands do now — before a competitor claims the profile. Leave your email and you get the checklist plus the weekly insights newsletter.
What's inside
- 11. Claim and verify your profile
- 22. Set up a product feed and keep it current
- 33. Review insights once they appear
- 44. Check what ChatGPT already says about you
- 55. Prepare for agents and ads, even if they are not live in your market yet
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5-point checklist · Make your brand ready for ChatGPT
1. Claim and verify your profile.
Claim the company profile in Business Hub. Eligible companies can do this wherever ChatGPT is available, including from the DACH region. If you are already an OpenAI Enterprise or Ads customer, the claim goes through your account contact.
2. Set up a product feed and keep it current.
Maintain prices and availability yourself. Do not leave that to the model. Shopify merchants can connect the shop via Business Hub or the Shopify admin. Eligible products may already appear in ChatGPT through the Shopify Catalog; the rest has to be added.
3. Review insights once they appear.
Look at mentions, website clicks and discovery topics: in which conversations is your site cited, and on which themes? The figures are aggregated and only appear once they pass set thresholds. Not individual chats, but a usable picture of where you show up in ChatGPT at all.
4. Check what ChatGPT already says about you.
The model still uses other sources besides your own feed. Check whether names, prices, variants and claims line up on your site, at retailers and in reviews. Contradictions or gaps are the most common reason a brand is missing from an answer, or lands there incorrectly.
5. Prepare for agents and ads, even if they are not live in your market yet.
Business Agents and sponsorship via ChatGPT Ads start with eligible e-commerce and online-service providers in the US. Clean offer information, a clear product difference and a current feed are the prerequisite once this reaches more markets. Brands that only set this up then will be late.
Source: OpenAI, Introducing businesses in ChatGPT, 10 November 2026.
If you want me to look at how ChatGPT presents your brand today, take the fit check. We'll do that in a private conversation, not in public.