· Chand Lal · originally posted on LinkedIn
ChatGPT Business Profile: 5 Checks to Make Your Brand Visible in ChatGPT
Since 10 November, brands can claim a profile in ChatGPT, manage product data and see mentions. The 5 checks I recommend now, plus a free checklist.
Key takeaways
Since 10 November, your brand can claim its own profile in ChatGPT.
Maintain your product data yourself. See how often you get mentioned. Most brands aren't doing this yet.
I've put the five checks I now recommend to brands into a short checklist.
One of them: look at what ChatGPT already says about you today. Names, prices, variants, claims. On your site, at retailers, in reviews.
If those contradict each other or details are missing, you don't make it into the answer. Or you show up wrong.
Business Agents and ads are starting in the US right now, for eligible shops and online services. Not in DACH yet. If you only set up your feed then, you're late.
Get the free checklist below.
The one-pager
What changed on 10 November
OpenAI launched Businesses in ChatGPT (beta). In Business Hub, eligible brands can claim their business, keep product data such as prices and availability current, and see how often they get mentioned.
Most brands haven’t done it yet. That’s the window.
The 5 checks I recommend now
- Claim and verify your profile.
- Set up a product feed and keep it current.
- Review insights once they appear.
- Check what ChatGPT already says about you.
- Prepare for agents and ads, even if they are not live in your market yet.
Start here: what does ChatGPT say about you today?
Look at names, prices, variants and claims. On your site, at retailers, in reviews.
If they contradict each other or details are missing, you don’t make it into the answer. Or you show up wrong.
Agents and ads: US first
Business Agents and ads are starting in the US, for eligible shops and online services. Not in DACH yet.
If you only set up your feed once they arrive, you’re late.
FAQ
Can my brand claim a profile in ChatGPT?
Yes. Since 10 November 2026, eligible businesses can claim their business in ChatGPT through Business Hub (beta), keep product data current and see how often they are mentioned.
What should I check first?
What ChatGPT already says about you: names, prices, variants and claims, on your site, at retailers and in reviews.
Why is my brand missing from ChatGPT answers?
A common reason: the information about you contradicts itself or is incomplete across your site, retailers and reviews. Then you don’t make it into the answer, or you show up wrong.
Are ChatGPT Business Agents and ads available in Germany or DACH?
Not yet. They are starting in the US for eligible e-commerce and online-service businesses.
Where do I get the checklist?
On chandswebsite.com/chatgpt-checklist.html. It’s free.
