· Chand Lal · originally posted on LinkedIn
Test Your Black Friday Offer with Shopify Rollouts: A/B Test Discounts in 2 Weeks
Shopify Rollouts can now A/B test discounts. Show an offer to part of your traffic, judge it on profit per visitor and launch the winner on Black Friday, 27 Nov.
Key takeaways
Most brands pick their Black Friday offer in a meeting. With Shopify Rollouts you can test it on part of your traffic first, and two weeks is enough.
Want help setting it up? DM me.
The carousel
What’s new: discounts in Shopify Rollouts
Since 2 October 2026 (Shopify Changelog), Rollouts can include discounts: you show an offer to part of your traffic and compare it with your current one. In other words, Shopify can now A/B test discounts.
The fine print
Tests need the Grow plan or higher. Split traffic works on the online store only (Shopify Help Center, Rollouts).
A 2-week test you can run now
- Pick two offers. For example 20% off vs. a gift.
- Split traffic. 50/50 on the store.
- Judge on margin. Profit per visitor, not just the number of orders.
Then launch the winner on 27 November
Black Friday is too late to learn which offer works. Two weeks of testing now means you go into 27 November with an offer you’ve already seen on your own traffic.
Why not just decide in a meeting?
Most brands pick their Black Friday offer in a meeting. A test on part of your traffic swaps opinions for your own numbers.
FAQ
Can Shopify A/B test discounts?
Yes. Since 2 October 2026, discounts can be tested in Shopify Rollouts: you show an offer to part of your traffic and compare it with your current one.
Which Shopify plan do I need for Rollouts tests?
Tests need the Grow plan or higher.
Does split traffic work outside the online store?
No. Per the Shopify Help Center, split traffic works on the online store only.
How long should a Black Friday offer test run?
Two weeks is enough, so start now to have a winner before Black Friday on 27 November.
How do I pick the winning offer?
Judge on margin: profit per visitor, not just how many orders an offer brings.
